This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: T[...]

The enjoyable nectar of grapes and the business of bringing it to consumers have already had a long history, but never before has the wine industry seen so much change. "The Business of Wine" is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fascinati[...]